Academics > Departments

Master of Business Administration (MBA)

DR. M. Karthik

Associate Professor |

Ph.D: In HRM from Annamalai University, Tamil Nadu, India (2019)
MBA: In HRM & Marketing from Anna University- Coimbatore, Tamil Nadu (2010)
B.Sc: In Zoology at Bharathidasan University, Trichy, Tamil Nadu (2008)

Teaching Experience: 6 years
Research Experience: 6 years
Industrial Experience: 5 years

  • Life time member of “Education Research and Development Association” (ERDA)
  • Member of “International Association of Academic Plus Corporate” (IAAC)
  • Member under the category of Research Advisor, Referee and Professor in “International Management Research and Technology Consortium” (IMRTC)
  • Member of Executive Council of Indian Association of Social Sciences Research (IASSR)

SCOPUS JOURNAL

  • Dr. M. Karthik et al (2023), Impact of Digital Marketing on Sales Growth. Journal of Research Administration (Society of Research Administrators International), ISSN:1539-1590 | E-ISSN:2573-7104, Vol. 5 No. 2 pp.2047-2058.
  • Dr. M. Karthik et al (2023), Effect of Relational Connections and Cooperation of Chief Managers V/S Team Members Concerning IT/ITES Organizations in India – A Study. The Seybold Report, DOI 10.17605/OSF.IO/AF6RH, ISSN: 1533-9211, V18.104 pp. 1510-1519.

 

INTERNATIONAL JOURNALS

  • Dr. M. Karthik (2023), Upshots of E-Recruitment towards Green HRM: Current Literature and Future Opportunities for Recruiters. PRERANA: Journal of Management Thought and Practice, Vol.15, Issue:2 pp.22-30.ISSN: 0974-908X (Listed in EBSCO and Indian Citation Index).
  • Dr.M. Karthik and GV Sravya (2022), A Study on Impact of Social Media Marketing From Customer’s Perspective. Shodhsamhita : Journal of Fundamental & Comparative Research, Vol. VII, No. 1 (XIX), pp. 37-46. ISSN : 2277-7067
  • M.Karthik and Dr. G. Udayasuriyan (2019), Intentions towards Social Entrepreneurship among University Students in Tamilnadu. Pramana Research Journal, ISSN: 2249-2976, Impact factor: 6.2, Vol.9, Issue 6, 2019, pp.106-114.
  • M.Karthik and Dr. G. Udayasuriyan (2019), Entrepreneurial Intention among Management Students. International Journal of Research in Social Sciences, Vol. 9 Issue 4(1), April 2019, ISSN: 2249-2496 Impact Factor: 7.081, pp.11-18.
  • Dr. K.Sivakumar and Dr.M.Karthik (2019), Effectiveness of Selection Process of Self Help Groups in Namakkal District, Tamil Nadu. Journal of Emerging Technologies and Innovative Research (JETIR), ISSN:2349-5162, Impact factor:5.87, Vol.6, Is.6, pp.503-510.
  • Dr. K. Sivakumar and Dr. M. Karthik (2019), Influence of Training and Development of SHG Members’ Performance- A Path Analysis Approach. International journal of analytical and experimental modal analysis (IJAEMA), ISSN: 0886-9367, Impact factor: 6.3, Vol XI, Issue XI, pp.2394-2406
  • M.Karthik and Dr. K. Sivakumar (2018), Multiple Group Path Analysis Approach: Influence of Training and Development on Organizational Performance in Co- operative and Private Milk Dairy Sector. Shanlax International Journal of Arts, Science and Humanities, ISSN:2321-788X, Impact factor: 2.114, Vol.5 (1), Feb-2018, pp.26-33
  • M.Karthik and Dr. K. Sivakumar (2018), A Comparative Study of Training Practices Adopted in Co-Operative and Private Dairy Plants. Emperor International Journal of Finance and Management Research (EIJFMR), ISSN: 2395-5929, Impact factor: 1.14, Vol-IV, Issue-6, Mar- 2018, pp.237-243.
  • Sr. A. Fatima Mary & Dr. M. Karthik (2021), The Impact of Satisfaction through Online Teaching in Zambia Educational Context during Covid-19 Pandemic. NOLEGEIN Journal of Consumer Behavior & Market Research, eissn: 2581-4400, Dec-2021, Vol.4 No.2, pp.30-38.
  • M.Karthik and Dr. K. Sivakumar (2017), Employees Reactions in Predicting Motivational Training provided by The Dairy Plant Owners. SUMEDHA Journal of Management, ISSN: 2277-6753, Vol.6 (3), pp.70-77.
  • M.Karthik and Dr. K. Sivakumar (2016), Instructional strategies for Dairy Farmers Training and Development in Tamil Nadu. Annamalai Journal of Management, Special issue, ISSN- 0974-0406, pp. 30-35.

 

BOOK CHAPTERS

  • Mr. Ch.Anudeep, Dr. M. Karthik and Dr. Dr. V P Thirulogasundaram (2023), Indian Telecom Sector: The Future Destination. Transition from Industry 4.0 to Industry 5.0: Radical Changes in Indian Business Environment, ISBN:978-81-942198-6-6, First Edition. Pp-287-295
  • M.Karthik and Dr. K. Sivakumar (2017), Common property Resources and Grazing Dairy Cows: Strengthening Explanations. Common Property Resources: Issues and Challenges, ISBN: 978-93- 86537-17-1, Vol.2, pp 86-97.

 

PAPER PUBLISHED IN CONFERENCE PROCEEDINGS

  • Full paper entitled “Financial Literacy & Financial Independence for Smart Investment Decisions: An Analysis” published in the proceedings of National Conference on “E-Commerce, Management and Social Innovation-Embracing, Changes, Transformation 2023” Organized by Department of Commerce, SRM Institute of Science and Technology, Chennai, held on 25-08-2023. ISBN: 978-93-92063-70-1
  • Indian Patent Title of the Invention: A System for Providing Mediating Effect of Management Information System on Effective HRM in an Organization. Application No.202221058963A Publication Date : 21/10/2022
  • Presented in an Invited Lecture on “Future Skilled Needed in 2030 to Emerging Professionals” Organized by Department of Psychology and Counseling at Periyar Government Arts College, Cuddalore- Tamil Nadu on 25-10-2023.
  • The topic on “Stress Management Techniques for Healthy Mind & Body: Copping with Modern Pressure” in a National Level 7 days FDP on “Emerging Trends & Challenges in Commerce & Management Education” Organized by Hindusthan College of Arts & Science, Coimbatore on held 25-09-2023.
  • A lecture and Resource Person titled on “Implementing Ethics and Values through Outcome Based Education Framework” in a National Level Online FDP on “Outcome Based Education” Organized by Karpagam Academy of Higher Education (Deemed to be University), Coimbatore held on 31-07-2021.
  • Delivered a Keynote Address as a Resource Person on “Trends & Challenges in Online Education” for the One Week Virtual FDP on “Teaching Pedagogies for Virtual Classrooms” held during 25th to 31st May 2021.
  • Presented and acted as Resource Person in a National Webinar on “Enhance Leadership Qualities & Team Building Skills” on 11-10- 2021 Organized by Annai Violet Arts & Science College, Ambattur, Chennai-53.
  • Speaker on the webinar topic on “Changing Business Models in Covid-19” organized by Departments of Commerce and Management Studies, St.Joseph University-Nagaland held on 18-08-2020.
  • Presented in a workshop on “Role of Personality Development for Effective Career Development” organized by Placement Cell, St.Joseph University, Nagaland on 10-11-2019.
  • Delivered a Keynote Address as Guest Speaker on “Impact of Time Management on Health and Wellbeing” Organized by Mind Care Foundation, Portonova, Cuddalore, Tamil Nadu on 22-12-2018.
  • Presented a paper titled “Social Inclusion and Human Development in Emerging India: Addressing Caste-Based Discrimination and Inequalities” in the ICSSR Sponsored National Seminar on “Structural and Institutional Dimensions of Sustainable Development Goals (SDG) in India: A Narrative” Organized by the Department of Economics, PSG College of Arts & Science, Coimbatore held on 04-08-2023.
  • Presented paper entitled “Financial Literacy & Financial Independence for Smart Investment Decisions: An Analysis” in National Level Conference on “E-Commerce, Management and Social Innovation-Embracing, Changes, Transformation 2023” Organized by Department of Commerce, SRM Institute of Science and Technology, Ramapuram-Chennai, held on 25-08-2023.
  • Presented paper on “A Study on Impact of Social Media Marketing from Customer’s Perspective” in the International Conference on “The Digital Era Canvas – Innovations and Challenge in Business” organized by School of Commerce and Management with IDE, Madras University & IARA held on 11th & 12th April 2022.
  • Presented paper titled “Motivational Patterns of Women Entrepreneurs in Ramnad District” in the UGC-SAP-DRS-I Sponsored National Seminar on “Providing Managerial Support to Self-Help Groups – Empowering India” held during 13-14 March, 2018 in the Department of Business Administration, Annamalai University, Annamalai Nagar, Tamil Nadu.
  • Presented paper titled “Influence of Training and Development of SHG Members’ Performance- A Path Analysis Approach” in the UGC-SAP-DRS-I Sponsored National Seminar on “Providing Managerial Support to Self-Help Groups – Empowering India” held during 13-14 March, 2018 in the Department of Business Administration, Annamalai University, Annamalai Nagar, Tamil Nadu.
  • Presented paper entitled “A Comparative Study of Training Practices Adopted in Co-Operative and Private Dairy Plants” in the 6th International Conference on “Information and Communication Technology for Business Turnaround: Sustainability, Growth and Innovation” Organized by Vivekanandha College of Arts & Sciences for Women with Dhaka International University & 2 others, held on 1st and 2nd February, 2018.
  • Presented paper titled “Employees Reactions in Predicting Motivational Training provided by The Dairy Plant Owners” in the National Seminar on “Research & Development in SMEs” held during 21 & 22 Sep, 2017 in the Department of Business Administration, Annamalai University, Annamalai Nagar, Tamil Nadu.
  • Presented paper titled “Common property Resources and Grazing Dairy Cows: Strengthening Explanations. Common Property Resources: Issues and Challenges” in the National Seminar on “Common Property Resources: Issues & Challenges” Sponsored by ICSSR, held during 23 & 24 March, 2017 in the Centre for Rural Development, Annamalai University, Annamalai Nagar, Tamil Nadu.
  • Presented paper titled “Effectiveness of Selection Process of Self Help Groups in Namakkal District, Tamil Nadu” in the UGC-SAP-DRS-I Sponsored National Seminar on “Managerial Skill Development for Self-Help-Groups” held during 29-30 March, 2016 in the Department of Business Administration, Annamalai University, Annamalai Nagar, Tamil Nadu.
  • Graduated in Tamil Martial Arts and Silambam.
  • Graduated in Landmark Forum at Bangalore.
  • Got ‘C’ certificate in NCC Air Force wing and Participated in Nature Club during undergraduate.
  • Runners up in Kabbadi and Volley Ball in intra competition in Annamalai University in 2016.
  • Runners up in Foot Ball and Volley Ball for Faculty level competition in Annamalai University in 2019.
  • Won Second and Third prize in Mime and Skit Competition in Bishop Heber College on 2007 & 2008.
  • Reviewer for the International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS) from 2024.
  • Reviewer for the International Journal of Research and Innovation in Social Science (IJRISS) from 2024.
  • Reviewer for the International Journal of Innovation in Social Sciences (IJISS) in the year 2020.
  • Got Excellence Awards for National Winner of Quiz Contest No.14 and National Winner of Photography Competition by FedBank Financial Services Ltd, Mumbai (H.O).
  • Acted as Secretary for Management Research Forum (MRF), Department of Business Administration, Annamalai University.
  • Acted as Head of the Department i/c, for the Department of Management Studies, St. Joseph University.
  • International Conference/ Webinars Participated : 14
  • National Seminars/ Webinars Participated : 39
  • Research Methodology Workshops Attended : 11
  • Other Training Programmes Attended : 16
  • Faculty Development Programmes (FDP) Participated : 22
  • Programmes/ Webinars Organized : 12
  • NPTEL/ Swayam Courses Done : 02