Academics > Departments

Master of Business Administration (MBA)

Dr. Gottumukkala Subba Raju

Professor and Head |

Ph.D: In Financial Performance in Rayalaseema University (2008)
MBA: In HRM & Marketing from Sivaji University, Kolhapur
B.Com: In Commerce at Andhra University
DCA: Diploma in Computers (2001)

Teaching Experience: 30 years

  • Worked for 16 yrs,6 months at D.N.R.College, Bhimavaram
  • Working at SVECW, Bhimavaram from the last 13 yrs.

In Professional Societies

  • Life member, Indian Commerce Association, New Delhi.
  • Life member, Indian Society for Technical Education, New Delhi.


Membership in Social Organization

  • Member in Rotary Club, Bhimavaram
    I) Actively participated in eye camp conducted by rotary Club Bhimavaram chapter held in Bhimavaram.
    II) Worked as ward resource person in 6th Jhanma Bhoomi programme and fulfilled the allotted assignment successfully in the record time.
    III) Organized pulse polio Campaign in Bhimavaram.
  • Member, Board of Studies JNTUK, Kakinada for School of Management Studies.
  • Head, Dept. Of Management Studies ,Shri Vishnu Engg. College for Women, Bhimavaram
  • Qualified ‘State Level Eligibility Test for Lectureship’ Conducted by Andhra Pradesh College Service Commission and Accredited by University Grants Commission.
  • Working as Professor in Shri Vishnu Engineering College for Women, Bhimavaram since 2002.
  • Worked as lecturer in D.N.R. College, Bhimavaram, W.G.Dist., A.P. for Management Course from 1994 to 2002
  • Three years of rich experience in NCL industries as sales officer (1991-1994)
  • Visiting faculty for reputed colleges like Vishnu College of Pharmacy, Padmasri Dr.B.V.Raju Institute of Computer Education, Bhimavaram and IGNOU, Study Center, Vijayawada.
  • Published a paper titled “ Influence of Various Factors in the Use of Mobile Phones “ in International Journal of Computer Information Systems with ISSN No: 2229 5208.
  • Presented a paper titled “Deep Insight of a Successful Entrepreneur” at 2 Day UGC sponsored National Seminar on Entrepreneurship Imperatives in India in the Globalised Environment on 12th and 13th June, 2015 at Sasi Institute of Technology and Engineering with ISBN No: 978-93-85100-25-3 published by Paramount Publishers.
  • Published an Article on “Challenges In Distributing Services Through Electronic Channels” in Volume-6, Issue-6 of International Research Journal of Management Science and Technology (Online Version) with ISSN No: 2250-1959 in June, 2015. ( www.irjmst.com ).
  • Published an Article on “Disaster Management in India” in Volume-6, Issue-7 of International Research Journal of Management Sociology and Humanities (Online Version) with ISSN No: 2277-9809 in July, 2015. ( www.irjmsh.com ).
  • Presented a paper titled “Corporate Social Responsibility: A conceptual study of initiatives by ITC” at UGC National Seminar on ‘Human Resource Management: Exploring New Dimensions’ at Acharya Nagarjuna University on 12th and 13th December, 2015 with ISBN No: 978-93-85100-54-3 published by Paramount Publishing House.
  • Presented a paper titled “Corporate Social Responsibility by Mahindra&Mahindra” at 5th National Conference on Emerging Trends in Eco-Friendly Marketing at St.Ann’s College of Engg&Technology, Chirala on 19th December, 2015.
  • Published a paper on “Effectiveness of Corporate Social Responsibility: A Case Study of ITC” in International Journal of Organizational Behavior and Management Perspectives with ISSN No: 2279-0950 in December, 2015.
  • Presented a paper on ‘A Notional Study of Green Marketing Slant’ at 2 day National Seminar on ‘Innovative Trends & Global Advancements in Technology, Industry, Banking & Finance’ at PR College, Kakinada on 23rd and 24th Sept, 2016. (ISBN:978-1-5376-3806-5)
  • Presented a paper on ‘Epitome of Women Empowerment in India: A case study of a Progeny Chetna Sinha’ at National Seminar on ‘National Integration: Emerging Trends in Socialization’ at PR College, Kakinada on 28th and 29th Nov, 2016.
  • Presented a paper at International Conference on Rural Development held at Xavier Institute of Development Action & Studies (XIDAS), Jabalpur on ‘A Study of CSR with special reference to Britannia Industries Limited’ on 4th and 5th Feb, 2016.
  • Published a paper on ‘ Women Empowerment: A Case study of Kultikri Village of West Bengal’ in International Journal ‘International Manager’ with ISSN No: 2348-9405 having Impact Factor of 2.7.
  • Presented a paper on ‘A Conceptual Study of Inspirational Leadership with Special Reference to Steve Jobs’ at International Seminar on Contemporary Developments in Organizational Behavior at VR Siddartha Engg College, Vijayawada on 30th December, 2016. (ISBN: 9789385640872)
  • Presented a paper on ‘A Conceptual study of TQM in Public Sector Banks’ at National Conference on ‘Innovating Paradigms in Management & Entrepreneurship; held at Aachi Institute of Management & Entrepreneurial Development, Chennai on 25th and 26th of Nov, 2016.
  • Published a paper on Demonetisation at National Seminar on Demonetization in India: The Philosophy, Practice and Problems at DNR College, Bhimavaram on 16th Dec, 2016.
  • Presented a paper on CSR at International Conference on ‘Responsible Management Education-Key to Holistic Development of Society’ held at Dayanand Sagar Business Acadaemy, Bangalore on 21st and 22nd Oct, 2016.
  • Presented a paper on ‘A Study on Quality of Work Life of Employees with Special reference to DCCB’ at 2 day National Seminar on Work Life Management in the Era of Globalisation held at Adikavi Nannayya University, Rajahmundry on 20th and 21st Dec, 2016.
  • Presented a paper on ‘A Discourse on Innovation Management: A Voguish Spurt’ at 2 day National Seminar on ‘Innovation Management-A Strategic imperative for growth’ at PB Siddartha College of Arts & Science, Vijayawada on 22nd and 23rd Aug, 2017.
  • Presented a paper on ‘Rural Marketing in India- A Conceptual Study of Strategies and Success’ at National Conference on ‘Paradigm Shifts in Business Management’ at Aditya Global Business School, Surampalem on 19th Mar, 2016. (ISBN: 978-93-5265-311-9)
  • Presented a paper on Innovation Management at National Seminar on ‘Recent Innovations in Commerce, Management, Skill Development & e-Commerce’ at PR Govt College, Kakinada on 5th and 6th Dec, 2017. (ISBN:978-1-9812-4276-4).
  • Published an article in ‘Business Management-Innovations and Advancements’ with ISBN No: 978-93-81208-63-2 on Entrepreneurship..
  • Published a Paper titled ‘Dharma of Corporate Governance: Recitations from Tata-Mistry Affray’ in 12th International Conference on ‘Corporate Spiritual & Social Responsibility: Redefining Human, Society & Corporate Relationship’ on Sept 20th and 21st, 2019 at Indus Business Academy, Bangalore.
  • Published an article on ‘Raise of a Swadeshi MNC: A Case Study of Patanjali Group’ in Indian Journal of Commerce, Vol: 69 in July-September-2016. (ISSN: 19-512X)
  • Attended Two week programme on ”Management Capacity Enhancement programme for Administrative heads of higher education institutions” from 11-23 March 2013. Organized by Indian Institute of Management Bangalore.
  • Attended induction training Programme for Management Faculty (21 days orientation programme) sponsored by AICTE, New Delhi and Conducted by Andhra University, Visakhapatnam.
  • Attended workshop on case writing and case teaching for Management teachers, sponsored by AIMS conducted by Andhra University, Visakhapatnam.
  • Attended Seminar on ‘Management Education in the 21st Century’ Conducted by ICFAI, Hyderabad.
  • Attended commerce conference held at S.V.K.P. and Dr. K.S.Raju College, Penugonda, W.G.Dist.
  • Attended Seminar on ‘Co-operative credit – over dues’ sponsored by U.G.C. and conducted by S.K.S.D.Mahila Kalasala, Tanuku.
  • Attended workshop on ‘Learning Organizations’ held in Hyderabad and conducted by Hyderabad Management Association.
  • Attended Seminar on ‘Disinvestment’ Organized by Institute of Public Sector Management, Visakhapatnam and International Management Institute, New Delhi held in Andhra University, Visakhapatnam.
  • Attended induction training programme conducted by NITTTR, Chennai organized by SVECW.
  • Attended for two days workshop on “Creativity and Innovativeness” held at Hotel Holiday in Krishna, organized and conducted by Yasashree consultancy services Ltd.,
  • Attended two day AICTE sponsored National Seminar on Entrepreneurship Imperatives in India In The Globalised Environment on 12th and 13th June, 2015 at Sasi Institute of Technology&Engg, Tadepalligudem.
  • Attended two day UGC sponsored National Seminar on ‘Human Resource Management: Exploring New Dimensions’ at Acharya Nagarjuna University on 12th and 13th December, 2015.
  • Attended 5th National Conference on Emerging Trends in Eco-Friendly Marketing at St.Ann’s College of Engg&Technology, Chirala on 19th December, 2015.
  • Coordinator For Placements from 2002
  • Vice –president for Alumni association of our college
  • MR for ISO certification
  • Coordinator for Entrepreneurship Development Cell
  • Member of the Editorial Board for Scholarly Research Journals. (www.srjis.com)
  • Entrepreneurship
  • Banking
  • Encouraging students to “Learn while they learn” and “Earn while they learn” programmes
  • Successfully organizing long and short tours of M.B.A students in D.N.R.College, Bhimavaram
  • Worked as placements officer (summer projects purpose) for three years and during my tenure placed number of students in national and multinational companies.
  • Guided no. of students (around 35) for submission of their projects for the JNTU, Kakinada, Andhra University and other Universities.
  • Conducting training classes for M.B.A students. Such as quiz’s Group discussions, seminars, role plays etc.